Before we get to how to make a fantastic flyer, we have to comprehend the strategy behind a high-quality one. Here is a basic rundown of a door hanger. As you can see we don’t have much space to work with. This means we have to choose our words carefully. The first line you see is the largest and is meant to catch the attention of the viewer as well as qualify them.
Right away the individual knows what we’re trying to sell here. Private Construction Management services. Right below it, you’ll see a picture of a home that would seem to be our target customer. Under that, there is a brief description that strengthens credibility by mentioning the years of experience with all kinds of projects.
Anyone looking into renovating their homes will identify with this flyer right away. , always qualifying them. The following line tells them what we want them to do, which is to call for a consultation.
Door hangers work really well compared to regular flyers. For one, you won’t have to worry about your message getting lost in the mail. The direct mail route is often expensive and your advertisement will contend with priority mail like bills.
Flyer Headline Examples
The headline is arguably the most crucial part of the flyer. Some folks spend the most of their time trying to choose the right image that’s going to catch the attention of the client and dazzle them with their imagination. It sounds nice. It just isn’t the case.
The reality is that we have 1 minute to grab the interest of the person we are trying to reach. We must talk about what THEY want compared to what we are offering. In the example above, Private Construction Management may not be an ideal headline. Instead, we could’ve said something along the lines of”Got a Construction Project in Mind?” .
It might or may not get a good reception. The secret is to grab attention and eliminate anyone who would not purchase from us while selecting those that would. We could write a whole book on deciding on the best headline but adhering to some guidelines should set you on the right path. The following are some good headline examples for flyers or for any advertisements in general.
How-to Headline: People like to learn and the how-to headline is located anywhere. The way to hire a good construction management company. How to make a million dollars in 20 min. You have seen it before. It works.
Question Headline: Just like the one suggested above. Either way, we have got them communication with us through the headline.
Testimonial: Testimonials are great everywhere. They reinforce your brand and its authority. No one wants to buy from the new guy on the block. They want someone tried and tested.
You should always have a crazy offer in your flyer regardless. If its good enough, it ought to be the most important and first thing they see.
Picking the Best Image for Flyers
As we mentioned previously, finding the perfect image for your flyer is not as important as some people might think. A funny or creative picture will get a positive response, but it won’t necessarily get us the exact response that’ll bring us sales.
Our picture should flow nicely with no headline and service. If we are advertising for a taekwondo school, you may use a photo of children wearing their G.I uniforms.
A picture like this can help people identify quickly what your service is and if its for them.
The Elevator Pitch
Flyers have limited amounts of space for pictures and words. We wish to get in as much as we NEED to, not as much as we CAN. This is where plenty of people go wrong. They look their flyer to include every single comprehensive explanation of what they do.
You should keep in mind that the flyer shouldn’t function as an alternative to your website. Your website is where your customers will go if they want a more in-depth comprehension of your organization and services/products.
The following section you should include in your flyer is a short description of what you do and why they should choose you. In summary, it’s a little elevator pitch about your company.
“We manage construction projects for homeowners and have been doing it for over 20 years”. Simple, yet powerful. At this point, we have a headline, a photograph, and a small elevator pitch that’s going to help us land the knockout punch.
How to make a good flyer or offer
The way to make a fantastic flyer is based on the deal you give. An amazing offer has a time limit and simply can’t be passed by. These flyers receive up of 8-10% success rate. You really must be able to give enormous value, or you won’t get too many answers.
A simple flyer with no offer can expect a 1% conversion rate. This means that we will turn 1% of the people that see our flyers into paying clients. You send out 10,000 and you get back 100 customers.
If you put a great deal, you can see 800-1000 customers out of 10,000 flyers. Unexpectedly, it makes a good deal of sense to give away a excellent offer. Restaurants, for instance, would benefit greatly by offering a free appetizer. They might lose out on some short-term gain but they will win in the long run.
A fantastic design is useless without a great strategy for distribution. We know flyer marketing is a numbers game and so we have to choose our target clients carefully. A restaurant might benefit better from delivering to homes rather than street promotion. That is not to say that a restaurant shouldn’t use road promotion as part of the effort. However, if you don’t have enough foot traffic near your restaurant to justify it, you are better off just targeting the homes in the neighborhood.
These customers will be your faithful regulars. The price of acquiring one of these is inconsequential to the value that they’ll bring as a lifetime customer. For houses, door hangers work best. The reason is that other flyers have to be stuffed in different areas near the home. They might be stuck on the mailbox or squeezed between the door frame. On the flip side, a door hanger is going on the doorknob. Basically, to get into their home they’re going to take it off the door and they’ll look at it for about a second.
For example, you’re advertising a pizza restaurant. The client picks up the flyer and sees that they’re getting a free pizza slice and all they have to do would be to go buy a soda.